Hi, I'm fiza. I am 19 years old and currently studying at the university of technology in hopes of pursuing a career in architecture. I have learnt and am continuing to learn a variety of different ways to express my ideas and thoughts as well as building on my skills, through making such as collages, mood boards, concept boards, drawing floor plans, rendering, etc.
MANIFESTO
As a future designer, I have the responsibility of being able to place myself in a position where I am neutral and allow concepts and ideas to be expressed through a detailed and explorative lens. My goal as a designer is to produce ideas that are creative and unique, ideas that would in turn make the customer happy. The effect the design has on both the designer and customer is crucial, as a designer you need to express yourself through the wants of your customer.
I aim to become an architect and one day own my own business, where I can express my creativeness and help people bring their ideas to life.
PRODUCTION STATEMENT
My goal is to produce ideas that are creative and unique, that would allow me to express my creativeness and help people bring their ideas to life.
I intend to continue the idea of The Artificial and The Natural from my concept book and create a series of Collages that represents the way The Artificial and The Natural can coexist while providing environmental benefits and aesthetic beauty on the surface. I enjoy taking the approach where I can represent the beauty of both the artificial and the natural through their coexistence.
My top three design principles from Dieter Ram are that the design is innovative, useful, and aesthetic. An innovative design calls for everyone's attraction, something different that captures one's eyes and allows them to wonder the designer's thought process when designing their product. A useful design is utterly important as there is no use for a design that isn't useful to society. In this case, my collages will incorporate natural elements that allow for a more eco-friendly way of living. The design needs to be aesthetically pleasing as the design's looks and features will attract the audience the most. I intend to create collages that allow for the natural element to mix in with the artificial component in a way that will enable it to be aesthetically pleasing to the eye.
For my collages, I will incorporate both digital and physical elements to further enhance the quality and outcome of the collages. i will use a range of magazine and collate a range of images to incorporate in my designs as well find images online that will allow for a useful outcome.
I envision that my final collage series will be blown up from its original size to a much larger size and be hung on the wall surrounded by spotlights aimed at various directions to allow for a more intriguing effect to the final outcomes.